WeSave Insurance Plan

BLUE is a market-first 100% online life insurance company in Hong Kong, powered by Aviva and partnered with Tencent. As the first life insurer in Hong Kong to offer consumers a completely self-managed service, BLUE provides simplicity and flexibility with zero commission - all without the involvement of agents, brokers, or physical shops.

 

To promote the WeSave Insurance Plan, we created a TV commercial and key visual to highlight the key selling points of the plan. This campaign emphasized the plan's lower entry premium, higher rate of return, and instant withdrawal features, all of which offer consumers greater control and flexibility over their insurance options.

 

The TV commercial showcased the benefits of the WeSave Insurance Plan in a clear and concise manner, while the key visual further reinforced the message of simplicity and convenience. This campaign served to educate consumers about the unique advantages of the WeSave Insurance Plan and the value of choosing an online insurance provider like BLUE.