Daily Life of Mr. Promise
Promise Hong Kong
"Mr. Promise" is the mascot of Promise Hong Kong, and in the "Daily Life of Mr. Promise" campaign, a series of four TV commercials and key visuals were launched to promote different key selling points. The adorable character of Mr. Promise and the helpful image of brand ambassador Judy were utilized to convey the campaign's message.
In each video, Mr. Promise encounters various loan-application problems in different scenarios, and Judy appears to help solve his problems. Judy's role is akin to that of Promise - always there to back you up. This campaign leverages the charm of Mr. Promise and the relatable situations he encounters to emphasize the reliability and assistance provided by Promise Hong Kong, with Judy serving as a reassuring presence to further reinforce this message.
邦民仔之日常《野外求貸篇》
邦民仔之日常《貸款過山車篇》
邦民仔之日常 《舞動優惠篇》
邦民仔之日常《上車篇》
邦民仔之日常《優惠升級篇》
Key visuals:
