Banknote Launch
HSBC
In honor of the new HK$100 banknote, HSBC launched the "滙豐百元新鈔「梨園粵韻」" (Cantonese Melody in the Garden of Pears) campaign . This campaign featured a range of communication platforms, including a striking key visual, an AR filter, a captivating exhibition about the banknote design, a mesmerising light show, and even an escalator wrapping at the HSBC Headquarter. This campaign celebrated the launch of the new HK$100 banknote in a creative and engaging way, while also highlighting the importance of preserving Hong Kong's cultural heritage.
The key visual for the "Cantonese Melody in the Garden of Pears" campaign was inspired by the design elements of the new HK$100 note. It features a couple meeting in a traditional Chinese garden, with the intricate details of their costumes, make-up, and gestures capturing the essence of Cantonese Opera - a treasured cultural performance in Hong Kong. The use of the garden setting and pear blossom imagery further emphasizes the connection to Hong Kong's cultural heritage. The design of the key visual is both elegant and striking, creating a visually stunning representation of the new banknote and the cultural significance it represents.
Escalator wrapping at HSBC Headquarter:
As part of the campaign to promote the launch of the new HK$100 banknote, a Cantonese Opera-inspired Facebook AR Filter was created. The filter allows users to take a selfie and transform into a Cantonese Opera singer, complete with ornate headwear, make-up, and costumes.
By using the AR filter, users can immerse themselves in the cultural heritage of Hong Kong and celebrate the launch of the new banknote in a unique and entertaining way. The filter was a popular feature of the campaign, encouraging users to participate and share their experiences with others.
To increase awareness and understanding of the newly designed HK$100 banknote, an informative booth was created for the HKMA Exhibition at Xiqu Centre. The booth was designed to showcase the intricate details and unique design features of the new banknote, and provide visitors with an in-depth look at the cultural significance behind the design. The booth featured informative displays, allowing visitors to explore the different design elements of the banknote and learn more about the design inspiration. The goal was to create an engaging and informative experience for visitors, encouraging them to appreciate the cultural significance of the new HK$100 banknote and feel connected to the heritage of Hong Kong.
In addition, a mesmerising light show was created to showcase the evolution of HSBC banking in Hong Kong. The light show was designed to take viewers on a journey through the history of HSBC in the city, highlighting the bank's role in shaping the financial landscape of Hong Kong.
