Trustee 75th Anniversary
HSBC
To mark its 75th anniversary in Asia, HSBC Trustee has partnered with the South East Asia Rainforest Research Partnership (SEARRP) to plant 7,500 dipterocarp tree seedlings in Sabah, Malaysian Borneo. This initiative is aimed at benefiting their customers while also promoting environmental sustainability. Over the next five years, the environmental impact of this initiative will be tracked, demonstrating HSBC Trustee's commitment to protecting the environment and mitigating climate change.
Therefore, we created a campaign to celebrate their 75th anniversary and to promote this initiative. This campaign features a set of online videos, visuals, and souvenirs, highlighting the bank's long-standing presence and commitment to the region. This campaign aims to engage and connect with customers, while also reinforcing HSBC Trustee's values and mission. Through this campaign, HSBC Trustee hopes to further strengthen its relationship with its customers and the wider community.
