Regional Key Visuals
HSBC
A striking key visual was developed for HSBC Japan to support para athletes during the Tokyo 2020 Summer Paralympic Games, as part of their commitment to diversity and inclusion (D&I) with a focus on the 'Ability' pillar. This key visual features a para athlete in action, showcasing their strength and determination in pursuit of their goals. The image is bold and dynamic, capturing the energy and excitement of the Paralympic Games and emphasizing the importance of supporting athletes of all abilities. Through this key visual, HSBC Japan aims to promote a message of inclusivity and diversity, encouraging individuals and organizations to celebrate the achievements and abilities of all individuals, regardless of their physical or mental capabilities. The visual serves as a powerful reminder of the value of diversity and the importance of supporting para athletes in their pursuit of excellence.
To appeal to large international corporations, financial institutions, CEOs, and C-suite customers, a set of captivating key visuals were created for HSBC Japan that represent the essence of Japan. Each visual captures a different aspect of Japan's unique culture and heritage, showcasing the country's beauty, elegance, and sophistication. From the vibrant colors of traditional festivals to the tranquility of a serene garden, each image is carefully crafted to convey a sense of Japan's rich history and modernity. The visuals serve as a powerful tool for HSBC Japan to communicate its message of global connectivity and local expertise, demonstrating their deep understanding of the Japanese market and their ability to connect international customers with the country's unique opportunities. Through these visuals, HSBC Japan aims to appeal to a wide range of customers, highlighting the value of their services and the unique benefits of working with one of the world's leading financial institutions.
A striking key visual was developed for HSBC Macau to represent the region, highlighting its most recognizable landmark, the Macau Tower. The key visual was designed to appeal to large international corporations and customers who are seeking to expand their reach globally. The image features the iconic Macau Tower in all its glory, set against the backdrop of the city's skyline. The Tower's unique design and towering height serve as a symbol of Macau's dynamism and ambition, representing the region's potential for growth and success. Through this key visual, HSBC Macau aims to communicate its message of global connectivity and expertise, highlighting the value of their services for companies and individuals looking to expand their operations internationally. The key visual serves as a powerful reminder of Macau's unique position as a gateway to Asia, and the potential for growth and success that the region offers to businesses and entrepreneurs.
A powerful key visual was created for HSBC Hong Kong that captures the impact of COVID-19 on people's lives during lockdown. The image depicts individuals at home, isolated from the outside world, but connected through their use of HSBC online banking. The key visual highlights the importance of digital banking during the pandemic, showcasing how HSBC's online banking services have enabled individuals to manage their finances and stay connected to the world from the safety of their homes. Through this key visual, HSBC Hong Kong aims to emphasize the value of digital banking in the current climate, providing a safe and convenient way for individuals to access and manage their finances. The image serves as a reminder of the resilience and adaptability of people during difficult times, and the role that HSBC plays in supporting its customers through challenging circumstances.
To celebrate their 150th Anniversary in 2020, a captivating set of key visuals were developed for HSBC Vietnam that highlight the bank's position as the No. 1 foreign bank in Vietnam with the longest history. This campaign aimed to position HSBC as a bank that understands its customers and has been actively supporting the economic development of Vietnam. The key visuals feature elements of Vietnam's cityscape, food, and culture, showcasing the country's vibrant and dynamic spirit. The images are designed to evoke a sense of pride in Vietnam's heritage and history, while also highlighting HSBC's role in supporting the country's growth and development. Through these visuals, HSBC Vietnam aimed to demonstrate its deep understanding of Vietnam's unique culture and its commitment to supporting the country's economic success. The key visuals serve as a powerful reminder of HSBC's long-standing presence in Vietnam and its ongoing commitment to the country's future growth and prosperity.
A compelling key visual was created for HSBC Hong Kong to inform customers that HSBC Advance has been converted to HSBC One, with a theme of "a leap" in banking. The key visual features an image of a person leaping into the air, symbolizing the idea of taking a bold step forward and embracing change. The key visual serves as a bridging image to communicate the message of the conversion to HSBC One, highlighting the benefits of the new platform and encouraging customers to take advantage of the enhanced features and capabilities. By emphasizing the idea of "a leap" in banking, HSBC Hong Kong aims to position HSBC One as a modern, innovative platform that empowers customers to take control of their finances and achieve their goals. The key visual effectively communicates the message of change and progress, encouraging customers to embrace the evolution of HSBC's digital banking services and take advantage of the new and improved HSBC One platform.
A compelling library of key visuals was developed for HSBC Asia Wealth that are tailored specifically for the Asia-Pacific region. The visuals showcase the unique beauty and diversity of the region, highlighting its natural landscapes, cultural heritage, and modern cityscapes. The key visuals serve to reinforce HSBC's commitment to serving the needs of its customers in Asia-Pacific, delivering personalized solutions that are designed to meet the unique challenges and opportunities of the region. By showcasing the region's rich and diverse culture, HSBC Asia Wealth aims to connect with customers on a deeper level and build trust and loyalty. Through this library of key visuals, HSBC Asia Wealth demonstrates its deep understanding of the region's unique needs and aspirations, and its ability to deliver innovative and effective solutions that help customers achieve their financial goals.
