Lungo is a coffee shop that offers a unique and personalized coffee experience to customers in Hong Kong. The name "lungo" comes from the Italian espresso term "caffè lungo", which means "long coffee". This refers to a type of coffee that is made by using more water and allowing the espresso to extract for a longer time, resulting in a milder and less concentrated taste.
The Lungo logo features a linear design that reflects the company's commitment to quality and attention to detail. The lines in the logo represent the process of coffee extraction, with each line symbolizing a different stage of the process. The linear design also conveys a sense of precision and consistency, which are key values for Lungo.
The logo's modern and minimalist aesthetic reflects the company's contemporary approach to coffee-making. It also echoes the clean and simple design of traditional Italian coffee shops, where the focus is on the quality of the coffee and the experience of the customer.
