Panadol Cold and Flu Extra is looking to connect with young professionals by creating a social campaign that addresses their emotional and functional needs when it comes to managing cold and flu symptoms.
To achieve this goal, we created "The 1st Cold and Flu Remedy Awards", inspired by the buzz generated by the 《叱咤頒獎典禮》(Ultimate Song Chart Awards Presentation). The campaign invites various key opinion leaders to share their "候選感冒良方" (Cold and Flu Remedies) on social media, in addition to two popular young singers in Hong Kong, Panther Chan and Kaho Hung.
Audiences are encouraged to participate in the campaign by voting for their favourite cold and flu remedy - either Panadol Cold and Flu Extra with a box of tissue paper or an orange, which also echoes the nicknames of the two popular young singers in Hong Kong, Panther Chan and Kaho Hung. This playful element adds a fun and relatable touch to the campaign, making it more engaging for the target audience of young professionals.
Incentives will be provided to selected participants. This campaign aims to engage young professionals by providing a fun and interactive way to tackle the common cold and flu. By inviting KOLs and encouraging audience participation, this campaign showcases Panadol Cold and Flu Extra's commitment to supporting people in managing their symptoms while also addressing their emotional needs.
Teaser post:
Game launch post on Panadol's Facebook Page:
Game launch post on Panther Chan's Instagram:
Game launch post on Kaho Hung's Instagram:
Announcement post:
Sustain post on Panadol's Facebook Page:
