We created an online video titled "堅持，或放棄？" (Persist or Give Up?) for Prime Credit, a leading financial lender in Hong Kong, to convey the core message of "Accumulating debt burdens future prospects". This video takes a soft and sentimental approach to build a warm and brotherly brand image.
To encourage consumers to settle credit card debts, the video uses "chasing your dreams" as an entry point. Rather than a formal interview, the video sets up a casual meet-up between an actor and a girl who dreams of becoming an actress. Both of them have suffered or are still suffering from the "min-pay" problem, and they share similar backgrounds, adding more drama and emotional depth to the video.
Through this approach, Prime Credit aims to connect with its audience on a personal level, highlighting the real-life struggles and challenges that people face when dealing with debt. By using a relatable and empathetic tone, the company aims to build trust and credibility with its customers, while also reinforcing its commitment to helping people achieve their dreams and improve their financial well-being.