Pinkoi 10th Anniversary

In 2021, Pinkoi launched the slogan "10 times better _____ / 10倍美好____" to celebrate the influence and changes they have brought over the past 10 years. The slogan emphasizes the idea that living a stylish and aesthetic lifestyle can amplify joy and a sense of fortune tenfold.

 

To commemorate Pinkoi's 10th anniversary, we created an online video that tells a unique story about individuality and self-expression. The video takes place under the sea, where a group of whales come together to celebrate their differences and express their unique personalities through fashion and design. The video captures the spirit of Pinkoi's mission to inspire creativity and self-expression, while also highlighting the beauty and diversity of the underwater world. This campaign encourages viewers to embrace their individuality and express themselves in their own unique way, while also celebrating Pinkoi's commitment to promoting creativity and design over the past decade. Being different can be empowering, but it can also be isolating. To all the unique individuals in the world, we believe that design can be our common language. By embracing our differences and expressing ourselves through design, we can find connection and community even in our uniqueness.

 

Our message is simple: Explore the joy of design and live a "10 Times Better Life". By infusing style, creativity, and aesthetic into our daily lives, we can amplify happiness and fulfillment. Let us celebrate our individuality and embrace the beauty of diversity, knowing that our differences are what make us truly unique and special.