Investors Unleashed

To introduce the SoFi stock trading app to the Hong Kong market, the "Investors Unleashed" campaign was launched. The campaign featured an online video and two key visuals designed to build brand awareness and promote the app's unique features. This campaign aimed to convey the message that there is an investor in everyone, waiting to be unleashed, and that SoFi provides the tools and resources necessary to unlock their potential. The video and key visuals were designed to capture the energy and excitement of the app, showcasing its user-friendly interface and innovative features. The "Investors Unleashed" campaign was a creative and effective way to introduce SoFi to the Hong Kong market, encouraging users to tap into their inner investor and take control of their financial future.